of>| offer-detail/=@-?\*#+>|^ views=@-?\ ended#+>|^ in=@ activation.?\*#+>|^/=@
PRYVIT>|^/=@ cashback?\*#+>|^
I> redesigned^/=@-?\*#+ offer|^/=@ activation?\*#+>|^/= and-?\ proposed#+>|^/=@ a? tier*#+> system^/=@-? to*# help>|^/ users@-?\* earn+>|^ their=@-?\ first#+>|^ cashback=@-?\*#+ and|^/ return@-?\*# for>|^ the=@- next\*#+ reward.|^/=@-?
- Product>|^/=@-
- Banking>|^/=@-
Cashback>|^/=@-? &* loyalty+>|^/=@ - Platform>|^/=@-?
- iOS/Android/Web>|^/=@-?\*#+>|^
- Scope>|^/=
- Research>|^/=@-? synthesis*#+>|^/=@
Problem>|^/=@- framing\*#+>|^
UX>| strategy/=@-?\*#
Interaction>|^/=@-?\*# design>|^/=@
Loyalty>|^/=@- mechanics\*#+>|^/=
Prototype>|^/=@-?\ validation#+>|^/=@-? - Runtime>|^/=@-
- 14>| weeks/=@-?
- Role>|^/
- Senior>|^/=@ product?\*#+>| designer/=@-?\*#
- Team>|^/
- Product>|^/=@- manager\*#+>|^
Product>|^/=@- owner\*#+>
Business>|^/=@-? analyst*#+>|^/
User>|^/ research@-?\*#+> team^/=@ - Status>|^/=@
- Prototype>|^/=@-?\ validated#+>|^/=@-
Context>|^/=@-
Pryvit>|^/=@ is?\ Privat24’s#+>|^/=@-? cashback*#+>|^/= program.-?\*#+>| I/ analyzed@-?\*#+> 1.2^/= million-?\*#+> sessions^/=@-?\* over+>|^ eight=@-?\ weeks,#+>|^/ 420@-? support*#+>|^/ tickets,@-?\*#+> and^/= eight-?\*# interviews.>|^/=@-?\*#
of>| activated/=@-?\*#+ offers|^/=@- did\*# not>|^ result=@-?\* in+> cashback.^/=@-?\*#
of>| users/=@-? returned*#+>|^/= within-?\*#+ 30|^ days.=@-?\
Redesign>|^/=@-? goal*#+>
Make>|^/ the@-? path*#+> to^/ first@-?\* cashback+>|^/=@- clear,\*#+>| then/=@- create\*#+>| a/ reason@-?\*# to>| return./=@-?\* Cashback+>|^/=@- terms\*#+> and^/= partner-?\*#+> offers^/=@-? had*#+ to|^ remain=@-?\* visible+>|^/=@ throughout?\*#+>|^/= the-?\ experience.#+>|^/=@-?\
An>| explicit/=@-?\*# action>|^/=@ made?\*# the>|^ next=@-? step*#+> clear^/=@-
In>| the/=@ old?\* interface,+>|^/=@-?\ only#+>| two/=@ of?\ six#+> participants^/=@-?\*#+>| understood/=@-?\*#+> that^/=@ “+”?\* activated+>|^/=@-? an*# offer.>|^/=@
I> replaced^/=@-?\* it+> with^/=@ an?\ explicit#+>|^/=@ “Activate?\*#+>|^/ offer”@-?\*# action.>|^/=@- The\*# offer>|^/= details-?\*#+> then^/=@ showed?\*#+> the^/= cashback-?\*#+>| rate,/=@-? eligible*#+>|^/= payment-?\*#+> cards,^/=@-? and*#+ the|^/ full@-?\ sequence:#+>|^/=@- activate\*#+>|^/ the@-? offer,*#+>|^ pay=@- with\*#+ a| card,/=@-? receive*#+>|^/ cashback.@-?\*#+>|
Users>|^/= could-?\*# understand>|^/=@-?\* what+>|^ to=@ do?\ after#+>|^ activation=@-?\*#+>| before/=@-?\ making#+>|^/ a@ purchase.?\*#+>|^/
The>|^ first=@-?\ payout#+>|^/ unlocks@-?\*#+ a| benefit;/=@-?\*# a> monthly^/=@-?\ boost#+>|^ creates=@-?\*# a> reason^/=@-? to*# return>|^/=@
My>| hypothesis/=@-?\*#+> was^/= that-?\* the+>| first/=@-? payout*#+>|^ would=@-?\ prove#+>|^ the=@- program’s\*#+>|^/= value,-?\*#+ while|^/=@ recurring?\*#+>|^/ benefits@-?\*#+> would^/=@- encourage\*#+>|^/= repeat-?\*#+ use.|^/=
Each>|^/ state@-?\* focuses+>|^/=@ on?\ one#+> next^/=@ action:?\*#+>| earn/=@- and\*# withdraw>|^/=@-? the*#+ first|^/=@ cashback,?\*#+>|^/ claim@-?\* the+>| unlocked/=@-?\*# benefit,>|^/=@-? or*# return>|^/=@ to?\ activate#+>|^/=@ the?\* monthly+>|^/=@ Crown?\*#+ Boost.|^/=@-
Crown>|^/= becomes-?\*#+> available^/=@-?\*# after>|^/= 30-Day-?\*#+ Cashback|^/=@-?\ Period.#+>|^/= At-? Crown,*#+>|^ users=@-?\ can#+> activate^/=@-?\* 2×+> cashback^/=@-?\* once+>|^ per=@- month.\*#+>|
Usability>|^/=@-?\ validation#+>|^/=@-?
In>| testing,/=@-?\*# all>|^ eight=@-?\ participants#+>|^/=@-?\* activated+>|^/=@-? the*#+ required|^/=@-?\ offer.#+>|^/ Eight@-?\* participants+>|^/=@-?\*# tested>|^/=@ the?\* key+>| scenarios/=@-?\*#+ in|^ an=@ interactive?\*#+>|^/=@ prototype.?\*#+>|^/=
Activated>|^/=@-?\ the#+> required^/=@-?\* offer+>|^/ without@-?\*#+ assistance.|^/=@-?\*#+
Found>|^/= the-?\ cashback#+>|^/=@ amount?\*#+> and^/= key-?\ terms#+>|^ within=@-?\* ten+>| seconds./=@-?\*#
Correctly>|^/=@-?\ explained#+>|^/=@- how\*# progress>|^/=@-? unlocks*#+>|^/ the@-? next*#+> tier.^/=@-
Post-launch>|^/=@-?\*# success>|^/=@- targets\*#+>|^
Offer>|^/= activation-?\*#+>|^/
Activated-offer>|^/=@-?\*#+>|^ usage=@-?\
30-day>|^/=@ return?\*#+>